Three things you should never do

canada goose Three things you should never do

(even if some ingenious talking “experts ”

you know it will cost you only $ 499

and will ensure you gaggles of customers )

A webmistress recently asked me how much I would charge to optimize your site for search engines . I took a look at his website , and the first thing I saw was a hidden link an association , she is part of .


I asked her why the link was there . She told me it was ” for the search engines . ” It never ceases to amaze me how many really bad – that is absolutely horrible – advice floating on the Internet .


celine bags She never hired me , but she was walking with a free piece of advice that I share with you : ” Remove link as soon as possible . ” Links anonymous and hidden text is in big trouble and something you should never do .


A hidden link is simply a link to the search engine robots will follow , but not visible to the naked eye . It could be one pixel by one pixel color graphics like wallpaper . Hidden text keys can be written in the same color as the background .

If a search engine detects text in the same color as the background , it can be sanctioned or even ban your site . In fact , a search engine experts have suggested that even if your background , say, white , and you have a black table with white text on your pages , which search engines will read it as hidden text ( white background , white text ) , although the text is clearly visible in the blackboard . Hmm . I will have to see the color of my own website .

Why hidden links and hidden text bad ? Because they try to cheat the rules . Cheating is bad , and search engines do not like to play with fraud .

The duplicate page is also a no- no . Search engines like original content for human visitors . The site can be considered the same thing as sending spam , even if you did ” bicycle repair ” changes to ” fix your bike ” in the second edition and to ” bike repair ” in the third .

I have been asked to exchange links with a site four owners. The site is very healthy and I believe that the site administrator . However, the links page on each site are identical : the same introductory text and link together in sequence each with identical wording . All it would take is one complaint to get all four sites is prohibited , or the very least , been demoted in Google and other search engines .

Needless to say , I declined the offer , so my site is not associated with a ” bad neighborhood ” .

Why duplicate pages bad ? Because they try to cheat the rules . Cheating is bad , and search engines do not like to play with fraud .

Doorway pages are also harmful . A doorway page is a page designed carefully in order to do well on search engine results , but never meant to be used by humans . Often, it is then a link to a website or some form of navigation .

Why not just optimize your site for the keywords that you want , rather than trying to trick the search engines ? It will probably cost optimization tool hire good looking , and your site will not be banned .

I was approached by someone offering a combination of doorway pages and link farming ( the other not ) . He does not call them by name , even confirmed they are not doorway pages . He wanted a few hundred dollars a month . Nothing like burying your friendly neighbor to call when business is slow and bring their special beer for you to sample .

Why doorway pages bad ? Because they try to cheat the rules . Cheating is bad , and search engines do not like to play with fraud .

In this way , ” doorway pages ” should not be confused with ” The entry page ” . I get a lot of traffic to my adopted one or more of my posts . But here is the real post with real content , is designed for human eyes and optimized for search engines . This is a good tactic , because it adds content ( which is what the search engines are looking for ) .

Hidden links and text , duplicate pages and doorway pages just a few tactical ” intelligence ” can take you to the ” Slammer Search Engine ” . If you spend a lot of time on the Internet , you will have access to many of the others sooner or later .

This is a simple question to ask ourselves : ” This can help the search engines to provide the best results , or it will be trying to trick their rules ,” If you feel a little funny , do not try it . Or ask someone who knows .

Search engines are your friend . Be nice to them , and they ‘ll be nice to you . You can just landed himself a berth on Google peaks .