Last February , Google announced reform website ranking formula whereby sites have ” low quality ” will be downgraded . Google ‘s latest move also affects many companies operating in the field of SEO ( search engine optimization ) …

1 . SEO – search engine intelligence

The intelligence of the computer like a puzzle . We sometimes really wise , but sometimes completely absurd .

Last February , Google announced reform website ranking formula whereby sites have ” low quality ” will be downgraded . Google does not identify the name of this site , but analysts believe it is the website that gathering information from other sources , which contains keywords people use frequently enter into search engines to lure traffic from Google and attract advertisers .

Essortment , one such site , has been significantly downgraded after Google algorithm change . A typical article on this page : ” 25 fun things to do with his girlfriend ” , including the popular keywords on Google Search as ” cooking ” , ” run ” , ” camping ” , ” shopping ” . In addition, it also contains the ” magnet ” attracting attention as ” girls ” , ” dating ” , ” marriage ” and ” single ” . And the page containing the article ” 25 things interesting ” advertising is overwhelming .

Google ‘s latest move also affects many companies operating in the field of SEO ( search engine optimization ) . For example , Mahalo company admits they have invested millions of dollars in construction projects , ” spam ” , has generated hundreds of pages of the same theme in order to increase your website rankings for clients . However, Google made ​​changes to their strategies and deflect serious impacts to revenues .

 

2 . Doing SEO increase website rankings

 

The problem with the current owners of websites that Google considers a page to understand how the ” low quality ” , they have to do to the Google search engine and Google will appreciate also build algorithms what’s in the future when assessing and ranking a website .

Only through intelligent computer algorithms – software written by the man himself . When running on a super strong engine , an intelligent algorithm can make incredible feats , such as Google’s algorithms can handle 1 billion every day looking statements .

However, computers are not human . We do not have the background knowledge , nuanced and sensitive . They are based on the intelligent pre-programmed tasks such as playing chess , scanning information . Between February , IBM’s Watson computer beat two outstanding players of the quiz show Jeopardy . But in the process to glory , Watson sometimes make silly answers to the audience laughed and shook his head .

” To understand computer language as a child of 8 difficult than defeating a chess master ” , Oren Etzioni , scientists at the University of Washington (USA ) , said on The New York Times .

Computers can not really understand the words . Instead, its algorithm to scan through a mountain of documents to calculate the frequency of occurrence of keywords . Therefore, a bad site but content is ” plowing ” more popular keywords will still be able to head the search results – top goal of the website , especially in the field of news and trade electronics .

Google regularly editing algorithm implementation phase but rarely as the last major reorganization . Observers believe that in the future , rankings will be seen in another way as Google or Microsoft Bing to become answer machines like Watson . For example , the user asks : ” Bitexco Finacial Tower how many floors ” and the results they get is not the link that is the answer ” 68 stories ” .